branding
Brand U: Ordering S&T shirts? Read this first
Need to order official apparel for your department? Here are a few quick tips:
- Always use the files available on mst.edu.
- Always adhere to the clear space and minimum size standards to ensure legibility.
- Use a licensed vendor when ordering items that bear the university name, university logos or other trademarked verbiage Read More »
Brand U: 6 tips for creating S&T items
Need to order promotional items or official apparel for your department? Follow these six tips to get merchandise that represents S&T well.
- Use the files available on mst.edu.
- To ensure legibility, follow S&T’s clear space and minimum size standards.
- Use a licensed vendor whenever ordering items that bear S&T’s name, logos or other trademarked verbiage. Read More »
Brand U: Do’s and don’ts for creating S&T items
Need to order promotional items or official apparel for your department? Here are a few quick tips for what to do and what not to do.
Do:
- Always use the files available on mst.edu.
- Always adhere to the clear space and minimum size standards to ensure legibility.
- Use a licensed vendor when ordering items that bear the university name, university logos or other trademarked verbiage.
- Contact the marketing and communications department at 341-4328 or marketing@mst.edu if you have any questions or need additional guidance.
Careaga recounts branding journey from UMR to S&T
“The Elements of Brand-building in Higher Education: The Role of Strategy, Research and Internal Engagement,” by Andrew Careaga, executive director of marketing and communications, was published in the winter 2017-18 edition of the Journal of Education Advancement & Marketing. The invited paper describes Missouri S&T’s branding initiatives during the 2007-08 name change from UMR and more recent branding efforts associated with S&T’s strategic plan. The abstract is available online.
Read More »Brand identity site scheduled to launch Feb. 1
As part of the Miners Dig Deeper brand identity refresh, a new website with additional information about the brand identity and tools for implementing the brand is scheduled to launch on Monday, Feb. 1. The site will provide guidelines for using the brand voice in written, print and online materials, access to templates and design elements, an online builder to help the campus community create flyers, posters and other materials quickly and easily, and more.
Read More »A refreshed university website to launch soon
The marketing and communications department will soon launch a new website as part of the university’s brand evolution. Updates to all websites will take place throughout the month, beginning with the gateway page, the main page of the university found at www.mst.edu. The gateway will transition to a new layout, including updated navigation in early January. New and existing supporting pages to the gateway will then be updated, followed by departmental websites and other content.
Read More »