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Public Radio KMST will discount its underwriting rates by 50 percent for Missouri S&T student organizations, staff, faculty and departments. For more information about KMST or underwriting opportunities at the station, call 573-341-4386.
KMST Station Manager Wayne Bledsoe says the new offering is an effort to work more closely with the entire S&T community. “The university and KMST have a great partnership,” he says. “We felt that extending a special university rate would be most helpful to student organizations, various departments, faculty and staff, providing them an inexpensive means to publicize department and universitywide information, fundraisers, etc.”
As a 100,000-watt station that reaches 18 counties in south central Missouri, KMST has many underwriting opportunities. Its audience is well-educated with above-average spendable incomes. KMST reflects NPR’s audience, as nearly seven in 10 listeners have at least a bachelor’s degree, compared to only 27 percent of the U.S. population. Sixty-three percent of these listeners work full time, most for a business, but many work in non-profits, government or are self-employed. KMST listeners are engaged in their communities and are nearly three times more likely than the average adult to be influential. KMST and NPR listeners reach one of the highest concentrations of key community leaders in all of media.
KMST’s mission is to serve the people of south central Missouri and Missouri S&T by providing innovative and entertaining programming that informs, enlightens and fosters discussion about societal concerns. The station offers thoughtful and intelligent perspectives on Missouri and the world; promotes the arts and humanities, science and technology; and improves the quality of life in the state through its educational and community outreach services.
In its 39th year of service, KMST is a non-commercial public radio station licensed to the Curators of the University of Missouri System. The station’s funding comes from the Corporation for Public Broadcasting, Missouri S&T, membership investments and underwriting.
KMST offers a mixed format of news from NPR, nationally and locally produced talk shows, and a wide range of music, including classical, jazz, acoustic folk, blues, big band, Celtic, bluegrass and Caribbean. KMST is located at 88.5 FM in and around the Rolla area, 96.3 FM in Lebanon, and is live streamed online. Listeners can also follow the station on Facebook.