Student publishes in ‘Energy Economics’
Posted by Kimber Crull
Bruktawit M. Ahmed, a master’s student in psychological science, co-authored a peer-reviewed article published in Energy Economics. The study, “Evaluating Consumer Preference and Willingness to Pay for Low Emission Electricity: Evidence from a National Choice Experiment in the U.S.,” examines how U.S. consumers value renewable energy and carbon capture technologies in electricity plans.
Using data from a nationally representative survey of 1,200 respondents, Ahmed applied advanced choice modeling techniques to estimate willingness to pay for cleaner electricity. The research found that respondents preferred electricity with higher renewable content and supported technologies like carbon capture and utilization.
The project was supported by the National Science Foundation.
Posted by Kimber Crull
