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You’re invited to a live seminar titled “Business Model Innovation in Existing Companies” by Yves Pigneur 3:30-4:30 p.m. Tuesday, Nov. 17, via Zoom. Following his talk, Pigneur will answer questions from the audience.
Pigneur, a Swiss computer scientist and professor of management information systems at the University of Lausanne, is internationally known for the Business Model Canvas he invented with Alexander Osterwalder and for his bestselling books, Business Model Generation, Value Proposition Design and The Invincible Company. Thinkers50 ranked Pigneur and Osterwalder No. 4 in their ranking in 2019.
In the seminar, Pigneur will describe how to design an innovation culture and portfolio. He will introduce a new concept to help companies visualize if they are ready for the future. He will also briefly outline business model patterns that allow established companies and startups to compete based on better business models rather than only on new products, technologies and price. Pigneur’s talk is sponsored by S&T’s business and information technology department. The department uses his book, Business Model Generation, as a text in the course “BUS 5980: Business Models for Entrepreneurship and Innovation.” S&T’s technology transfer and economic development staff also extensively uses his Business Model Canvas.