As part of MKT 5001 (Marketing Analytics) class, I have organized this speaker session. Faculty, staff, and students are more than welcome to attend the session. The speaker will join us through Zoom conference.

Speaker:
Dr. Jonathan Frey
Former Director of Operations Intelligence, Taco Bell Corporation
Principal Consultant for Peninsula Business Intelligence, LLC.

Titles of the Presentations:
“Analysis of Voice of the Customer Data with Text Mining”
“Bringing New Food Products to Market”

Date: Tuesday, April 16th,
Time: 2 pm – 3:15 pm
Location: Bertelsmyer B12B

Bio:
Jonathan Frey is recently retired from his position as Director of Operations Intelligence at Taco Bell Corporation, where he served for 15 years as a data scientist for Operations, Finance, IT, R&D, and HR related projects. Prior to joining Taco Bell, Jonathan served as a Product Development Manager at Mars for 13 years and at Kraft, Inc. as a Research Scientist for 4 years. He holds a B.S. in Bacteriology and a Ph.D. in Food Microbiology from the University of Wisconsin-Madison.

Jonathan is currently Principal Consultant for Peninsula Business Intelligence, LLC.