Marketing analytics guest lecture on text mining

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On April 15, 2019

As part of MKT 5001 (Marketing Analytics) class, I have organized this speaker session. Faculty, staff, and students are more than welcome to attend the session. The speaker will join us through Zoom conference.

Dr. Jonathan Frey
Former Director of Operations Intelligence, Taco Bell Corporation
Principal Consultant for Peninsula Business Intelligence, LLC.

Titles of the Presentations:
“Analysis of Voice of the Customer Data with Text Mining”
“Bringing New Food Products to Market”

Date: Tuesday, April 16th,
Time: 2 pm – 3:15 pm
Location: Bertelsmyer B12B

Jonathan Frey is recently retired from his position as Director of Operations Intelligence at Taco Bell Corporation, where he served for 15 years as a data scientist for Operations, Finance, IT, R&D, and HR related projects. Prior to joining Taco Bell, Jonathan served as a Product Development Manager at Mars for 13 years and at Kraft, Inc. as a Research Scientist for 4 years. He holds a B.S. in Bacteriology and a Ph.D. in Food Microbiology from the University of Wisconsin-Madison.

Jonathan is currently Principal Consultant for Peninsula Business Intelligence, LLC.

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On April 15, 2019. Posted in Student Announcements, Student News