BIT to host distinguished research seminar April 24

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On April 23, 2015

Business and information technology (BIT) will host a research talk 10-11:30 a.m. Friday, April 24, in Room 250 Toomey Hall. “Short- and Long-Term Effects of Advertising on Brand Equity: Does Major Event Advertising Build Brands?” will be presented by Dr. David W. Stewart, President’s Professor of Marketing and Law at Loyola Marymount University and editor-in-chief of the Journal of Public Policy and Marketing. The campus community is invited to attend.

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On April 23, 2015. Posted in Announcements