UMR in the news: Name change
Posted by lfeyh
From today’s Kansas City Star:
“What we are seeing is institutions trying to better explain their value to their key constituents,” said Christopher Simpson, chief executive officer of SimpsonScarborough, a Washington, D.C-based branding and marketing firm that works primarily with colleges and universities. “It’s kind of like when the Boston Patriots became the New England Patriots to give them broader appeal. They weren’t just Boston’s team any more. They were New England’s team…Suddenly, institutions really had to do a better job at marketing. Part of that is making sure their name reflects their mission, their vision and their value.”
Read the full story here.
Posted by lfeyh
