Journal of Education Advancement and Marketing
Careaga recounts branding journey from UMR to S&T
“The Elements of Brand-building in Higher Education: The Role of Strategy, Research and Internal Engagement,” by Andrew Careaga, executive director of marketing and communications, was published in the winter 2017-18 edition of the Journal of Education Advancement & Marketing. The invited paper describes Missouri S&T’s branding initiatives during the 2007-08 name change from UMR and more recent branding efforts associated with S&T’s strategic plan. The abstract is available online.
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